FOR BRANDS THAT KNOW SOMETHING’S OFF.
It should feel
like you.
Brand direction, content strategy and systems that actually make sense together.
Less guesswork.
More direction.
A CLEARER APPROACH
Strategy, systems and creative direction
for the real world. Where big ideas, full
calendars and actual life all exist.
SERVICES
A closer look.
Four ways to work together - depending on where you are and what you need most.
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The pieces are there, but something still feels off. We look at the bigger picture, figure out what isn’t connecting & give the brand a stronger direction.
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You have plenty to say. The problem is figuring out what to say, where & how often. We build a content plan that makes sense for your brand and your actual life.
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Behind the scenes shouldn’t be making your job harder. We clean up what’s messy, simplify the process & build systems that you’ll actually use.
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Sometimes you know something isn’t working - you just can’t put your finger on it. I take a close look, tell you what I’m noticing & show you where I’d start.
MEET CAROLINE
I'm Caroline — particular, observant and usually thinking about six things at once. I like good ideas, better systems and figuring out why something feels off when you can’t quite put your finger on it.
That combination eventually turned into IDENTITI.
I help business owners sort through what they have, figure out what’s working (and what definitely isn’t) and make it all feel a lot more like them.
A little about me.
CURRENTLY,
INTO LATELY.
What I’m noticing, saving, working on & generally giving way too much of my attention to lately.
IN THE MOOD FOR
Fall weather, oversized sweaters, really good coffee, cinnamon spice scented candles + getting back into a routine.
01
ON REPEAT
IDENTITI, things I want to make, systems I want to fix + approximately 47 unrelated thoughts.
02
CURRENTLY SAVING
Good type, moody spaces, outfits I fully intend to recreate. Adds to cart - thank you!
03
WORKING ON
This website, a few ideas I probably don’t need to start yet & getting IDENTITI into the world.
04
WEARING
Oversized layers, jeans, sneakers & combo of rose gold + gold jewelry. My go-to fall faves!
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